Product Life Cycle Planning

Product life cycle planning allows companies to more effectively manage their product offerings.  Planning is based upon a market assessment as to which of the four stages of its life a product is in:  introduction, growth, maturity, or decline.  Marketing theory gives many descriptions (both qualitative and quantitative) of these stages.  Examples of these descriptions are given in this book.  Of primary value, a model life cycle plan is presented.

$20 ppd.


About the author: 

William J. Bahr is VP of IBEX Systems, a telecommunications manufacturers’ representative and reseller firm, which he helped found in 1992.  A graduate of West Point, Bill served five years in the U.S. Army Signal Corps, collecting three master’s degrees and working in Germany, Cambodia (the U.S. Embassy in Phnom Penh), and Korea before moving into commercial telecommunications business involving semiconductors, subsystems, and systems marketing, as well as communications management.  He has held marketing/sales directorships at Harris, Spartan, Rockwell, and Motorola and has written books and numerous magazine articles on academic, technical, and business-related subjects.  His work helped spark the revolution in facsimile machines.  In fact, if you have used a FAX, PC modem, or telephone, you have probably used one of his many products.  Numerous publications, including “Newsweek” and “The Washington Post,” have mentioned his work.  The prestigious magazine “Electronic Business” headlined one of his product developments as a "Secret Success Story."  The American Management Association heralded this same effort as doing business "Japanese-style to beat the Japanese at their own game."  A number of his other products have also received industry "Product of the Year" awards.  In addition to memberships and leadership positions in several professional groups, Bill is an active participant in Rotary International, where he has held office as club president and assistant district governor.  He is also a proud member of the VFW and CHARACTER COUNTS!, among other community service organizations.

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