Product Life Cycle Planning
Product life cycle planning
allows companies to more effectively manage their product offerings. Planning
is based upon a market assessment as to which of the four stages of its life a
product is in: introduction, growth, maturity, or decline. Marketing theory
gives many descriptions (both qualitative and quantitative) of these stages.
Examples of these descriptions are given in this book. Of primary value, a
model life cycle plan is presented.
$20 ppd. No longer available.
About the
author:
William J. Bahr is VP of IBEX Systems, a telecommunications manufacturers’
representative and reseller firm, which he helped found in 1992. A graduate of
West Point, Bill served five years in the U.S. Army Signal Corps, collecting
three master’s degrees and working in Germany, Cambodia (the U.S. Embassy in
Phnom Penh), and Korea before moving into commercial telecommunications business
involving semiconductors, subsystems, and systems marketing, as well as
communications management. He has held marketing/sales directorships at Harris,
Spartan, Rockwell, and Motorola and has written books and numerous magazine
articles on academic, technical, and business-related subjects. His work helped
spark the revolution in facsimile machines. In fact, if you have used a FAX, PC
modem, or telephone, you have probably used one of his many products. Numerous
publications, including “Newsweek” and “The Washington Post,” have mentioned his
work. The prestigious magazine “Electronic Business” headlined one of his
product developments as a "Secret Success Story." The American Management
Association heralded this same effort as doing business "Japanese-style to beat
the Japanese at their own game." A number of his other products have also
received industry "Product of the Year" awards. In addition to memberships and
leadership positions in several professional groups, Bill is an active
participant in Rotary International, where he has held office as club president
and assistant district governor. He is also a proud member of the VFW and
CHARACTER COUNTS!, among other community service organizations.
George Washington’s Liberty Key:
Mount Vernon's Bastille Key –
the Mystery and Magic of Its Body, Mind, and Soul
Now available at the Shops at Mount Vernon
Strategy Pure and Simple:
Essential Moves for Winning in
Competition and Cooperation
Strategic Advantage:
How to Win in War, Business, and Life
Revolutionary War and Strategy Amazon.com Book Reviews