Strategy Pure and Simple

Combining a couple dictionary entries, here is a decent definition of strategy: “A strategy is a plan of action or policy designed to achieve a major or overall aim under conditions of uncertainty.” In other words, a strategy is a plan to achieve a goal. Planning involves thought to generate various options, weigh the pros and cons of each option, and decide which option is best. Planning allows one to better foresee obstacles and gather resources to overcome them. It also lets one practice one’s preferred responses to make them quick, automatic and so more effective and less stressful when the time comes. To not think through how to achieve a goal is to decidedly lessen the odds of achieving it. As we know from experience, winging it doesn’t work most of the time, especially when help is needed from others. Therefore, if one really wants to achieve a goal, developing and appropriately sharing a sound strategy is highly important.

The book Strategy Pure and Simple reveals the universal rules of winning strategies, those simple yet critical, time-tested formulas which change a situation to one’s advantage, with the biggest benefit for the least cost.




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"Strategy Pure and Simple: Essential Moves for Winning in Competition and Cooperation," is entered into the Matchbook program at If you purchase a print copy of "Strategy Pure and Simple" at, you should be able to receive the Kindle version for free. As well, via resynchs, you should be able to receive newer Kindle versions of the book as they become available. We will try and remember to post on Facebook as new versions become available.

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